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The Wonders of Technology

Sometimes I assume certain things go without saying. For example, if you run a business and that business has an outgoing call centre I would assume you would look into the best way to get your telemessage out to as many receptive ears as possible. Now admittedly my ears are not receptive to telemessages at the best of times but usually I try to be polite about it. No, thank you. You have a nice day too.

When my phone rings it usually interrupts me when I’m in the middle of something. That’s fine, you can’t know that unless you have access to Super Spy Satellites or know the frequency for the little chip in my brain. So I’m not happy about being interrupted but I can set that aside.

Where you really lose me is when I pick up the phone only to be greeted by a bland computer voice. The computer voice assures me you have an important piece of information for me, which you’ll share if only I hold the line until one of your operators becomes available. At which point I hang up. I have no compunction whatsoever about hanging up on a computer. Your important message will never reach my ears and do you know why?

When I call you, if your operators are busy that’s my problem not yours. I rang at a time when a lot of other people were also ringing. I’ll willingly hold until someone is freed up. When you call me I expect things to be a little different. I don’t call people and then when they pick up say, oh can you just hold on, I’ve got someone on the other line.

Here’s a little bit of truth for you. Yours is not the call I eagerly await.

I will not hold the line while I wait for someone to try and sell me something I don’t want. Whatever software you’re using to dial people and then drop them in a queue, get rid of it. Least effective marketing strategy ever.


This entry was posted in Journal on Tuesday, July 22nd, 2008 at 5:01 pm and is tagged . You can follow any responses to this entry through the RSS 2.0 feed.